How does ok go make their videos




















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This site uses Akismet to reduce spam. Learn how your comment data is processed. Skip to content. Facebook 4. Pinterest 1. You May Also Like. Perhaps even more impressive than the filming wizardry was the coordination displayed by the band. Bassist Tim Nordwind and keyboardist Andy Ross are lip-synching at 90 frames per second—which means they had to sing snatches of the song at three times the normal speed—and they had to do it perfectly while also flipping through photo flip-books of Kulash singing.

Each sequence in the video is shown at a single speed, which means there was no cheating to "match" the lip synching up by ramping or adjusting the speed frame-by-frame.

Naturally, all this requires a ton of preparation, set-up, and practice. In addition to the practice that Nordwind and Ross did for their sections, the production crew involved over crew members, two solid weeks of filming , and another five weeks of planning and editing before arriving at the incredible final product.

Sorry, budding rock stars — there's no such thing as a second work day. How did they manage to synchronize each "event" so perfectly, even with the aid of computerized triggers? The answer is simple: a whole lot of math. As Kulash explained to Mashable , "I have this spreadsheet that is massive that I was working on for a month, and sometimes I would look at it and it would not be numbers anymore, it was just squiggles.

There were times that my brain just cracked. Things have to be perfectly accurate two milliseconds apart and they have to be perfectly accurate two milliseconds apart after they've fallen from eight feet up in the air.

So, you wind up with a lot, a lot, a lot of math. Thankfully, all of that intricate planning paid off in a big way. For several members of OK Go, creating amazing visual performance art to go along with their music has become an integral part of their process. It's obvious that their methods and filmmaking skills have grown by leaps and bounds since the simple treadmill days of "Here it Goes Again.

The line between possible and impossible is a hairline, and if we can get a tip of a finger over that line for just three minutes, awesome. Their relentless pursuit of that line clearly paid off, especially in cases like when won the Smithsonian American Ingenuity Award in visual arts for their "Upside Down and Inside Out" music video, where they floated in zero-gravity like Major Toms who made it home. After "The One Moment," it's clear the band isn't done being rewarded any time soon.

Two days later, eighteen people applied. There were a core dozen people, with about 60 on the days we were shooting. We were also working on basic design logistics, breaking the video down into six-second segments. We moved into the space in early November, and the build began later that month. Mid-January was spent finishing the machine. We had a couple of days of rehearsals, and then two hour days of actual shooting.

Did you have rules for how to shoot it? Pages and pages of rules! The most important was no magic, no cheating. But we talked exhaustively through everything, like debating what defines magic and or how constraints make creativity. How many takes are we talking about? Over a hundred, though roughly 62 of what we defined as a successful take — which we considered to be getting beyond the dominoes, the metal balls and what we call the Japanese table [which Kulash built with his dad], where you first see me.

Well, you definitely managed to bring the magic.



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