Write a blog with the goal of helping others solve that problem. If enough people have the problem and your solutions are good enough, you have a successful blog on your hands. Unfortunately, many people think they have to be an expert in a given field in order to create a successful blog around the topic. Teach that. Abby is a great example of this. One of the primary focuses of her blog is home decor. She could list a hundred other bloggers who she thinks are better at decorating than her.
Absolutely not! She shared what she learned and knew at the time, and that was always more than some of the people who followed her blog. As she got better with practice, she continued to teach and was leading her readers along in the same process. Think of an area where you could be a leading learner for your readers and consider blogging about that. Anonymous blogs rarely work out. If things go well for you, eventually your friends, family, and co-workers will find and read your blog.
What type of posts do you want to be known for? What do you want your body of work to be? Years ago I started a blog about travel hacking and collecting credit card miles and points. I had a lot of experience with this, and I figured I could teach others to do the same. Over the first month of the blog I gained quite a bit of traction. I was featured by one of the top travel hacking blogs in the world and received thousands of visitors. A few weeks later, I shut the thing down.
When starting a blog, you need to think about the overall body of work you are creating. When deciding on a blog topic, think about the type or person you want to be writing to. This is a useful strategy to help your writing feel more personal. Someone reads it and says hey, I like this, is there more? If you leave gaps, someone else is gonna fill it in.
Not good! The best thing for you to do for your blog is to make it an archive so complete whenever someone has problems or doubts they can find everything in your blog. Something that always stops us from writing about any topic, is the fact that others are already talking about it.
But I should ask: So what if there are a ton of other blogs talking about the composition of a picture. If you are able to compile from all sources what helped you achieve the level of mastery that you have, and others want to achieve, even better.
Should you just write then what everyone else is writing then? Yes, but make sure you stand out from the crowd. Ask yourself this:. Something you should always aim for is giving your readers quality content, so instead of seeing your competitors as a measure for you to test your sucess or failure, use them as a guideline, as a starting point for your content creation.
Now you have pointers that would make what you are providing so much more valuable than what your competitor is doing. Remember that the content you put up in a blog is not for you, is for your readers. Does that mean that I should go back to read the original thing? If anything, this is something I want you to take away from this post. So now I ask you, where do you get inspiration for your posts? How do you find content you could contribute with?
A tool such as KWfinder will give the number of times a particular keyword is searched for each month. Next step, use some of your keywords and run some searches on Google. Do you see any ads show up alongside?
Google displays relevant ads based on the keywords people search for. Advertisers pay money for these ads to be displayed to Google users. If there are ads, someone obviously thinks it is worth spending money on these ads for their business. Similarly, Amazon is also a good testing ground. Search the site for products related to your niche. These are the products your readers might be interested in.
If you find relevant products, this means you can promote these products to your audience and make money off the commission. Alternatively, this also gives you some ideas for your own products. The best research you can do is to look at other bloggers within your niche and see if they are making money. Now they are not going to shout it out loud on their homepage, so you will need to do a bit of sniffing around to see how they are monetising their blog.
See if they have display advertising, affiliate links, courses, digital products etc. If they do, it will give you an idea of the monetisation options available to you also.
In addition to these three questions, one more thing that you should definitely think about is the longevity of the market. Why spend all the time and effort into a blog when the market is only going to be around for a year or two.
Ask yourself — is the topic in a market that has long-term appeal? Will this market be around in years to come? It can be done by dividing a post into several headings and subheadings with small paragraphs to clearly indicate the topic of each section.
Design, style, and format of the blog should be selected appropriately according to the type of blog. Captivating pictures can boost the traffic of your blog quickly and easily. You should take or design your own unique images for the blog. Consider programs like Canva, websites like Pexels, Morguefile, and Pixabay for open-sourced, copyright free photos. SEO is an essential part of any kind of online content, including blogs.
Organic searches are a huge part of the traffic blogs will see. Your content must follow the SEO best practices and the media used in your website is SEO optimized for higher ranking on the search engine result pages. If you need any help in setting up a blog and writing good and captivating blog posts, you should considered Robot Author for further help with streamlining the process of creating great online content for your blog.
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